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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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Technology reshaping the retail experience
Korb, Kryštof ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The thesis deals with the influence of digital technology on retail in relation to the customer: how it affects their communication and interaction with the retailer or the whole shopping journey. First, history of retail up to the arise of e-commerce, current retail's global situation and situation in the Czech Republic is briefly summarized. Then specific aspects of brick-and-mortar and online stores are presented on the two respective typical shopping journeys. The core of the thesis is to determine the key trends, which are explained, followed by the description of technologies and presented on the specific examples of real-world solutions. Those trends include different means of goods handover (delivery, pickup or different self-service models), personalization and customization, natural language communication, virtual and augmented reality or robotization. The aim of the thesis is to define the direction in which retail will later evolve and what steps traditional retailers have to take in order to stay competitive. The thesis therefore synthesizes aspects with trends which demonstrates how trends try to solve problematic phenomena using technology. The conclusion includes a generalized conception of how retail will look like in the future, particularly a determination of two basic concepts...
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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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Benefits of location services for retail
Prostredný, Ján ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The aim of this bachelor thesis is to analyse usage of available technologies of localization in particular retail units and their benefits for both customers and retailers. This topic concerns especially accurate localization of customers in retail units, targeted marketing and providing basic information according to the location in particular retail unit. Monitoring and evaluating of customer's movement trajectory and length of time spent at the particular place in the retail unit.
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